Team

Sohaib brings with him a wealth of experience in the advertising arena. Having ideated, created, and executed campaigns for some of the world’s largest FMCG brands, he is well-known for his experience. 

With his extensive marketing experience acquired over a course of his 10-year career, Sohaib has been responsible for brand building through campaigns, covering all media platforms.

Sohaib’s career began with Intrerflow Communication where he worked on multiple FMCG brands, bank sector, and so on. He then joined MullenLowe International as a Team Lead where he worked on the biggest dairy brand of Pakistan, NESTLE MILKPAK. Taking his career forward, he worked with RED Communications where he worked on Nescafe, Nestle Water, leading home appliances brand PEL and footwear brand service.

At his previous stop, Sohaib was appointed as the Associate Creative Director IAL Saatchi & Saatchi where he showed his expertise on one of the biggest beverage brand, PEPSICO. At Saatchi, he had the opportunity to work on the biggest automobile brand Toyota and tea brand Tapal.

Sohaib has a strong command on filmmaking from his vast experience of working with the top film directors of Pakistan.

Moreover, he delivers lectures at LUMS on brand building and modern trends in advertising.

Sohaib is currently the CEO of sputnik communications and serving the brands.